“WORN, BUT NEVER SHOWN”

CAMPAIGN STRATEGY: Scent is the only luxury that can’t be photographed. The goal of the Unseen campaign is to challenge standards in a society that only wants to be seen, and clings to things that can be posted. It emphasizes that your most powerful layer is invisible. The campaign will feature blurry dates that emphasize the power of all types of memories associated with love.

Each photo is sourced from Pinterest. This project was developed at SCAD.