FIND YOUR FREQUENCY AT PALM HEIGHTS IN THE GRAND CAYMAN ISLANDS

Palm Frequency is an editorial-style, 70s-inspired campaign built around the event culture Palm Heights brings to its guests. Rather than capturing the hotel in its entirety, the campaign tells stories through the artists, musicians, and creatives who move through it and their perspectives, their rituals, their frequency. Think of it as a magazine that lives in a digital landscape: portraits, interviews, and culturally resonant imagery that feels more like a publication than an advertisement. The goal is not to sell a room. It is to sell the feeling of being exactly where you are supposed to be. The four campaign shots capture the layered culture of Palm Heights. While guests arrive for the sunshine and stillness, the resort offers something deeper- a music, art, and music-driven energy that lives underneath the relaxation. These images reflect that duality: the warmth of the destination and the aliveness of what happens when the right people find their frequency at Palm Heights.

Each photo is sourced from Pinterest and edited with AI and Photoshop. This project was developed at SCAD.